This Saturday, I had the pleasure of hosting my very first in-store event at The Loft at Bridge Street Town Centre in Huntsville, AL. Thanks to the help of Style Collective for curating a partnership with Ann Taylor and Loft, I was able to cohost a Girl’s Day Out Summer Preview Event to showcase the latest trends for the season.
My cohost, Libby Britt, and I were so excited to work with the Loft to debut the hottest styles for the Summer. We chose some of our favorite outfits that are perfect for the every day women on-the-go to look sophisticated and chic. The store was flooded with shoppers looking to update their wardrobes and try some new looks. The Loft was gracious enough to offer a discount to every customer who made a purchase during our event, and also give away a wonderful prize to a lucky winner.
We also reached out to local women-owned businesses to help sponsor the event and give shoppers the ultimate Girl’s Day Out experience. Beautiful bouquets of wildflowers were provided by Field and Forage, a local farm mother/daughter team who love making everything pretty. The tasty treats were provided by Good Company Café, which is owned by two culinary wizards Angela and Molly who know how to awaken your taste buds with some amazing foods.
The day was an absolute success, and we could not have done it without the help of so many people. Thank you again to the Loft team for being so professional and easy to work with. To shop some of our favorite looks for Summer, check out the links below.